Placing Media in a New Hampshire Political Window

Placing Media in a New Hampshire Political Window

Buying media for clients in New Hampshire during the height of the political season is kind of like being one of the candidates relegated to the undercard of the Republican debates. The messages may be great, but you have to work a little harder and smarter to get...
Do you need a #hashtag for your commercial?

Do you need a #hashtag for your commercial?

Gone are the days where I have to wait until the day following a TV event to discuss wardrobes, commercials, and outrageous behavior with friends and co-workers. I can take to my smartphone, tablet, and/or laptop and send out a few tweets to voice my opinions. As...
Is the Super Bowl just a game of TV ads?

Is the Super Bowl just a game of TV ads?

With the Super Bowl just under two weeks away, fans (whose teams are still in contention…) are keeping their fingers crossed to see their guys hoist the Lombardi Trophy. Even though you’d think the primary focus on February 2nd would be the actual football game,...
Simple tips for reviewing video rough cuts

Simple tips for reviewing video rough cuts

I love to shoot, produce and edit and when I’m done, I can’t wait to see what’s been captured on camera. I know that the client is excited to see the results of all those days of shooting as well. Unfortunately, sometimes all that excitement can get...
Decoding media plan slang

Decoding media plan slang

Your company just finished developing an advertising campaign. You’re excited to roll it out to the market, but where do you start? Informed media buying and placement is a reliable process that allows organizations to execute their campaign through traditional and...
Storyboard: a blueprint for TV ad success

Storyboard: a blueprint for TV ad success

What they are and why they’re so important. You’ve seen them. Elaborate illustrations. Scene after scene, like a comic book, laying out a progression of events that will eventually make up a movie or a video. Have you ever used one in your video projects? No? You...