How to Make Video Fit Into Your Budget

How to Make Video Fit Into Your Budget

Video is expected to claim 82 percent of all consumer internet traffic by 2021, making video advertising the most powerful way to attract online traffic and to engage consumers. However, it can be a daunting (and expensive) task to add video production to a marketing...
Marketing to the ‘Unreachable’ Audience of TV Watchers

Marketing to the ‘Unreachable’ Audience of TV Watchers

The appeal of being in this digital age of marketing is that everything is supposed to be measurable. However, if a recent study is accurate, we may not be as locked-in on some audiences as we think. According to a 2017 study by Omnicom Media Group and Hearts &...
Content is Trumping Advertising

Content is Trumping Advertising

Donald Trump dominated news programming during the 2016 presidential buildup, often times leading the 6 o’clock headlines with comments like the ones he made in December about restricting Muslims from entering the country. And when the talking heads were done...
Placing Media in a New Hampshire Political Window

Placing Media in a New Hampshire Political Window

Buying media for clients in New Hampshire during the height of the political season is kind of like being one of the candidates relegated to the undercard of the Republican debates. The messages may be great, but you have to work a little harder and smarter to get...
Do you need a #hashtag for your commercial?

Do you need a #hashtag for your commercial?

Gone are the days where I have to wait until the day following a TV event to discuss wardrobes, commercials, and outrageous behavior with friends and co-workers. I can take to my smartphone, tablet, and/or laptop and send out a few tweets to voice my opinions. As...