Blog Writing: Is Longer Better?

Blog Writing: Is Longer Better?

In this world of social media and content on-demand, you’ve been told that your audience’s attention span is short and growing shorter. To stay in the game, the thinking goes, you need shorter content to match. For certain platforms, this may make sense. Twitter was...
EVR Earns Three NESHCo Awards for Healthcare Marketing

EVR Earns Three NESHCo Awards for Healthcare Marketing

The New England Society for Healthcare Communications (NESHCo) recognized EVR Advertising with three Lamplighter Awards for its work with Catholic Medical Center of Manchester and Sparrow Health System of East Lansing, Mich. The Lamplighter Awards recognize excellence...
5 Things to Ask when Choosing an SEO Partner

5 Things to Ask when Choosing an SEO Partner

No matter what product you are selling or service you are offering, there is someone out there searching the Internet for information about it. According to Internet Live Stats, there are 65,456 searches on Google every second. Are they finding you? Or, are you buried...
Content Marketing: 5 Takeaways from Internet Summit 2017

Content Marketing: 5 Takeaways from Internet Summit 2017

Content remains king in the world of digital marketing as we enter 2018 – it just doesn’t look the same. The elements of a good content strategy —blogs, social media, search, etc.—are similar, but the rules of the game are changing as technology evolves. Search is...