It’s a noisy world out there and marketers need to connect with consumers on a more intimate level to cut through the clutter. It all starts with content.
Providing valuable information to the right audiences fosters brand familiarity and trust, which in turn introduces prospects into the marketing cycle and helps move them through it. From blogs that position you as an industry leader to a variety of other SEO-friendly content that gets you found online, content drives success.
No solution is the same, so we develop strategies that create, manage and optimize multiple sources of content, including originally produced pieces and curated content from trusted sources.
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Once we know the audiences to be reached, the next step is to determine the best content strategy for the situation. Consumers no longer want to be overtly sold on a brand; they want to be informed and educated about the things that matter to them most. And yes, in our world of info snackers and lots of options, a bit of entertainment goes a long way. So let’s develop engaging content that not only provides value, but is attention-getting as well. You know, give the people what they want.
It’s time to get into the game. Are you ready?
Content is fire, social media is gasoline.
Nothing anchors a social media campaign like content to promote, share and drive traffic back to your website. Doing it right means targeting various audiences with the appropriate content deployed on the channels they use. But don’t blink because the social media landscape is changing every day and it requires a watchful eye to know how to best invest time, effort and money.
But what would all this matter without a written plan for organization and accountability? Forming an executable schedule may not be the most glamorous part of the job, but the value of that great content isn’t optimized without it. Not good.
Let us help you harness the power of content and stay current with how it is being used so you can focus on what you do best – running your business.
- Strategy and execution
- B2B and B2C
- Content calendar planning and posting
- Blog writing
- Content curation
- Feature writing
- Social media
- LinkedIn audits and training
- Public relations
- Video production
- Landing pages
- White papers