Clients look for agencies to give them an advantage in the marketplace. In fact, that’s what they demand. Some people would call that pressure. We call that the fuel that sparks our creativity. We don’t just keep our eyes on the future — we wrap our arms around it.
Inspiration can come from anywhere. For us, it’s the product of insatiable curiosity, indulging creativity and a knack for sniffing out the shiny things that make brands coveted and admired.
We call it Informed Ingenuity.
CREATIVE CONCEPT AND DESIGN
Our creative process is designed to find that sweet spot where data, strategy, expertise and ingenuity come together. This collaborative approach is rooted in our time-tested creative agency model of preparation, incubation, illumination, verification and implementation. This truly non-linear process has emerged as a differentiator and an agency core value.
We start by putting pencil to paper and seeing what happens. Sketches and words fill the page, providing a framework, a baseline. Ideas start to bubble up and are developed, discussed and dissected. Maybe a `big idea’ shows itself. Maybe it doesn’t, so we try again. Visuals and words work their way through, crafting your brand’s tone of voice and imagery that will ultimately engage with your audience.
And, once your goals have been set and platforms chosen, it’s time to spring into action!
Depending on your preferred level of involvement, we can create content calendars, draft posts, handle photography, video and TV production to get you out there! If needed, we will mix organic and paid/boosted content for maximum efficiency. Regular reporting (monthly or quarterly) will help keep us on track and improve as we move forward.
What can we do? Glad you asked.
DIGITAL AND CREATIVE
The world of marketing is continuously evolving as new technology emerges to fill our tool box and expand our capabilities. Our task is to leverage all these tools in a creative and analytical way so we can share your content with a wider, albeit hyper-targeted audience. The more we learn from the data and the insights they reveal, the better we can optimize the next campaign. We are the proverbial kids in the candy store.
Creative still needs to live up to its name. In fact, one could argue that in this new world of visual consumption, we need to be more creative. With ads scattered throughout our feeds, popping up when we least expect them, we need your brand to stand out, break through the noise and resonate with your audience. Campaigns need to be more agile and work across multiple platforms while still maintaining their authenticity.
It’s a noisy world out there and marketers need to connect with consumers on a more intimate level to cut through the clutter.
Providing valuable information to the right audiences fosters brand familiarity and trust, which in turn introduces prospects into the marketing cycle and helps move them through it. From blogs that position you as an industry leader to a variety of other SEO-friendly content that gets you found online, content drives success.
Let’s Start a Conversation
Once we know the audiences to be reached, the next step is to determine the best content strategy for the situation. Consumers no longer want to be overtly sold on a brand; they want to be informed and educated about the things that matter to them most. And yes, in our world of info snackers and lots of options, a bit of entertainment goes a long way. So let’s develop engaging content that not only provides value, but is attention-getting as well. You know, give the people what they want.
It’s time to get into the game. Are you ready?
Content is Fire, Social Media is Gasoline
Nothing anchors a social media campaign like content to promote, share and drive traffic back to your website. Doing it right means targeting various audiences with the appropriate content deployed on the channels they use. But don’t blink because the social media landscape is changing every day and it requires a watchful eye to know how to best invest time, effort and money.
It also requires a written plan for organization and accountability. Forming an executable schedule may not be the most glamorous part of the job, but the value of that great content isn’t optimized without it.
No solution is the same, so we develop strategies that create, manage and optimize multiple sources of content, including originally produced pieces and curated content from trusted sources.
THE FINAL RESULT
Our diverse creative approaches have been recognized for marketing and advertising excellence in a variety of national competitions, with awards in the categories of Integrated Marketing, TV Commercials, Web Video Series, Digital Campaign, Branding, Creative Concepts, Higher Ed and Healthcare.
Looking for an advantage in your marketplace? We’re fueled up and ready to go.
Tell us about your project!