Relationships are everything. That’s what makes our approach to healthcare marketing so successful. You need an agency you can trust to deliver the services you want, but it’s more than that. You need a partner you can count on. We get that.
The healthcare industry is headed toward a more consumer-centric model and the same behaviors we have seen in other retail markets will continue to emerge. Value, as defined by the intersection of price, experience and outcomes, will make an everlasting imprint on your brand identity and the brand loyalty you build. Hospitals need to break from the mold of traditional hospital marketing into a more modern approach to successfully nurture patient relationships in this changing environment. We’re good at nurturing. See our Catholic Medical Center case study.
In our rapidly advancing digital world, it is no longer enough for healthcare providers to run a print ad, do some direct mail and wait for word of mouth to send patients their way. While traditional channels are still relevant, consumers are engaging online like never before, looking for sources and reviews they trust. Building a patient base in this era of modern marketing requires a fully integrated marketing strategy which leverages both online and offline tactics to deploy the right media mix for both consumers and important referral sources. Consider us your mixologists. See our Dr. Todd Oral Surgery case study.
Leaving the family home is an emotional decision that doesn’t come easy. Being able to ease concerns and answer questions before they’re even asked establishes your value, builds trust and distinguishes you in a competitive marketplace. The task of making prospects and their loved ones feel comfortable enough to take that final step in the decision-making process can be challenging. We will help you guide them through the door. See our Summit by Morrison case study.
Are you capitalizing on your opportunities for positive outcome?
Healthcare reform, shifting demographics, competitive alliances, quality measures, physician practice marketing, value-based pricing and transparency have created new challenges for healthcare marketers. You need a partner that grasps these changes and has the ability to craft marketing strategies to meet them while staying true to your mission.
Catholic Medical Center
EVR created a new brand identity for CMC and launched a series of ongoing marketing campaigns to promote the master brand, the New England Heart and Vascular Institute, Urgent Care, Primary Care and a variety of other service lines.
Brand Development: “Heart”
The “Heart” concept speaks to CMC’s core values and provides a clear and consistent direction for campaign communications. It embodies the core CMC legacy brand attributes of caring and compassion and supports more aspirational attributes such as surgical excellence, quality of care and innovation. Ideally suited to the CMC brand, it offers three creative messaging angles: essential, emotive and cardiac care.
Dartmouth-Hitchcock Medical Center
EVR led a comprehensive brand strategy project for Dartmouth-Hitchcock Medical Center including review and revitalization of brand architecture, values, competitive positioning, logo re-design and tactical plans.
Ortho Campaign: “From Injury to Gold”
A notable highlight of resulting marketing communications was the launch of a high profile campaign for Orthopaedics and Sports Medicine featuring 2010 Olympic gold medal freestyle skier Hannah Kearney. Kearney, who grew up in the Upper Valley, had successful knee surgery and rehab at DHMC before those Olympics. EVR created a campaign that included television, billboard, national print ads, transit, digital initiatives and live appearances.
BMC Healthnet Plan
When EVR began its work with Boston Medical Center HealthNet Plan, the Medicaid provider had very low brand presence in the Greater Boston area. The campaign we created resonated with its core audience and reached them through targeted media channels.
Targeted Campaign: “Get More”
EVR created a marketing campaign targeting BMCHP’s target demographic of females ages 18-34 across multiple platforms, including programmatic and Facebook ads, radio, transit and billboard, print and laundromat signage in the Greater Boston area.
Mt. Ascutney Hospital
EVR was tasked with helping Mt. Ascutney build a strong, well-defined brand that differentiated it in the mindset of the marketplace and created a platform for increased awareness and brand equity.
Brand Development: “Small Means More”
EVR developed the “small means more” concept, positioning the hospital’s size as a positive in terms of the overall quality of the healthcare experience. We introduced positive associations with the concept of “small,” such as more time with doctors and nurses, more time for conversation and more access to surgical and specialized care—all within the confines of “your” local community hospital.