Hospital

Hospital | Blogs

Hospitals need to take a modern marketing approach to successfully nurture patient acquisition & retention in today’s ever-changing environment. Our insights show you how.

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How Are You Marketing Primary Care?

How Are You Marketing Primary Care?

In the new era of the Affordable Care Act (ACA), Accountable Care Organizations (ACOs), medical homes and pay for performance, the primary care physician (PCP) is fast becoming the gatekeeper for admissions, referrals and treatment. According to a survey conducted by...

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Ten Things Healthcare Marketers are Talking About

Ten Things Healthcare Marketers are Talking About

Healthcare marketing continues to evolve and adapt in a time when changes in healthcare have come quickly. Here are some things to think about: 1. You can’t engage people who don’t believe they need your services. The fact is that people have an overly rosy picture of...

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