EVR’s Big Book of Digital Marketing
Digital is at the core of today’s marketing world. That we know. What marketers struggle to understand is how to best utilize the depth of the tools at our disposal. That was the inspiration for EVR’s Big Book of Digital Marketing.
Click here to download the full Big Book, or one of the icons below to download an individual chapter.
Budgets are limited. Options seem endless. So, where do you spend your money when planning media? Media planning is a relatively simple exercise when your audience is narrow. But we know it doesn’t always work that way. Audiences can be broad, crossing over from 20-something women to middle-aged men.
Digital ROI Calculator
Digital marketing is no longer optional for any business looking to increase sales. In fact, the technology and marketing resource provider Mondo released a survey that predicts 80 percent of marketing departments will increase their digital marketing budget in the upcoming year.