Key Partnerships to Better Reach Your Audience
Consumers are influenced by what information they find online. According to a 2018 survey by Sprout Social, 74% of buying decisions are influenced by social networks.
Beyond friends and family, consumers are finding trusted sources through blogs, social media posts and videos. These influencers are usually industry specific and many are willing to partner with brands to promote products and services that align with their beliefs.
Influencer marketing is not a new concept – celebrity endorsements have long been a staple of advertising – it’s just grown in the past year or so as brands get more digital-savvy.
This EVR Guide: How to Use Influencer Marketing For Your Business identifies the most effective ways to incorporate influencers into your marketing strategy.