Traditional & Digital Media

Budgets are limited. Options seem endless. So, where do you spend your money when planning media?

You can’t be everywhere, but if you are strategic, you can be on the channels that matter the most. The ability to connect with your audience has never been more targeted or precise. It just takes the right knowledge, strategy and planning to get there.

EVR’s dedicated team of media pros brings deep knowledge and experience to the specialty of media planning and buying. We have expertise in a wide array of opportunities spanning traditional, digital, social and out-of-home.

Is it science or art? Well, a little of both. The science comes into play in the analysis of markets and how to best reach your coveted target audiences. Whether based on data from primary research, media research tools or secondary exploration, each media plan begins with a thorough understanding of the dynamics and metrics of the buy. Then, our artistic side understands how creative elements couple with media in delivering the optimal message and tone for each audience-channel deployed. That’s a powerful one-two punch.

OUR APPROACH

We work with clients to deliver innovative media solutions that effectively and efficiently meet business goals. Through a definitive understanding of your brand and objectives, our plans maximize your budget, results and ROI. Each of our integrated media plans is as unique as the clients we serve, mapping the customer’s journey through the variety of media channels at play in today’s world.  The emergence of advanced technologies has created an intersection of traditional and digital media options. We understand what works and why, then use this insight to produce smart media plans designed to connect with consumers in a consistent and actionable way.

But our work isn’t done when the media plan kicks in. Not even close. Our deep dive into the metrics begins as soon as the media campaign does. Our in-depth approach to analysis and observation reveals key insights and inspires recommendations.

TRADITIONAL MEDIA

TV – With all the new advertising opportunities available today, TV still has the highest efficiency when it comes to reaching KPIs.

Radio – Studies show that 93% of adults are actively tuning into traditional radio. Our skillful media planners will find the stations to deliver the optimal mix of reach and frequency for your target audiences.

Print – It ain’t your dad’s newspaper anymore, that’s for sure. But print advertising still has its place, especially when considering certain products and services, age demos, geographic regions, weekly publications, magazines and niche buys. These all deserve attention and consideration.

Direct Mail – Recent market research reveals that individuals receive 90 emails per day, making the mail box the new inbox. We understand the most effective ways to break through this clutter and reach your clients in innovative ways, even if that means returning to the mail box.

Out of Home – While traditional billboards can be very effective for brand awareness, our view of out-of-home advertising goes beyond as well, into digital billboards, transit, cinema and more.

DIGITAL MEDIA

Digital advertising is powerful. We harness that power and use it to build campaigns that do more than just connect with your audience. They start relationships and create loyalty. However, things can change quickly in this ever-changing world. We make sure you are keeping up with those changes. 

The digital advertising boom has left us with some of the most robust and versatile advertising tools since the first TV spot aired in 1941. Online platforms are becoming the heart of today’s advertising universe and consumers are engaging in a totally new way.

At EVR, we have a front row seat for any seismic shift. We execute every project, no matter the scope, through a series of strategic and tactical steps that communicate the essence of your business and directly connects with your customers.

Programmatic – Website banner ads have come a long way since the first one was served in 1994. Leveraging “real-time bidding” on ad exchanges, the programmatic buying of this massive online inventory yields some of the most affordable cost-per-impressions in the industry. This flexibility affords our team the ability to only bid on the impressions we want… those being served to your unique customers.

Pay per click – Google turned itself into a billion dollar company by making the top of a search page some of the most coveted marketing real estate for brands. See immediate results by getting your business listed at the top of search results pages, and above your competition.

Search Engine Optimization (SEO) – According to Google, 80% of clicks on search results pages are on un-paid, organic listings. This earned exposure takes time to build, but the pay-off is a more trusting audience actively looking for your product or service.

Social Media Strategy – Authenticity breeds brand trust and ultimately, brand affinity. We’ll give your brand a voice and activate a dialogue with your customers at scale in order to build a deeper connection.

Targeted Email Marketing – Some buying cycles require a bit more persuasion in order to achieve activation. Improve your “prospect-to-close” rate with a lead nurturing campaign and show your prospects why your business is a cut above the competition.

Digital advertising is no longer optional for any business looking to increase sales. But how do you know if you are spending wisely? Well, the beauty of digital advertising is that it is measurable, making it easier to plan and project the ROI of a digital marketing campaign.

EVR’s digital advertising practice is grounded in time-tested strategies and powered by today’s modern technology. This is where brick-and-mortar meets the digital storefront. Our digital advertising strategists get your mix of organic and paid digital impressions in front of your key audiences. Then we measure multi-touch attribution to determine exactly how many touchpoints it takes to engage your audience. From precise targeting to a captivating user interface, EVR digital campaigns plan, execute and track every click as we move through the journey.

Conversions are the holy grail of today’s online advertising, so we’ll help you take your key performance indicators and agree on conversion points that get you jazzed. Whether it’s a phone call, a live chat, an online request or simply a click … and whether it comes on the first visit or the 51st … your conversions are our goal.

The proof is in the results—we generate and measure to the end of the sales cycle.

Welcome to the Lead Generation.

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