EVR Media Services

EVR’s dedicated team of media pros brings deep knowledge and experience to the specialty of media planning and buying. We have expertise in a wide array of opportunities spanning traditional, digital, social and out-of-home.

Is it science or art? Well, a little of both. The science comes into play in the analysis of markets and how to best reach your coveted target audiences. Whether based on data from primary research, media research tools or secondary exploration, each media plan begins with a thorough understanding of the dynamics and metrics of the buy. Then, our artistic side understands how creative elements couple with media in delivering the optimal message and tone for each audience-channel deployed. That’s a powerful one-two punch.

Our Approach

We work with clients to deliver innovative media solutions that effectively and efficiently meet business goals. Through a definitive understanding of your brand and objectives, our plans maximize your budget, results and ROI. Each of our integrated media plans is as unique as the clients we serve, mapping the customer’s journey through the variety of media channels at play in today’s world.  The emergence of advanced technologies has created an intersection of traditional and digital media options. We understand what works and why, then use this insight to produce smart media plans designed to connect with consumers in a consistent and actionable way.

But our work isn’t done when the media plan kicks in. Not even close. Our deep dive into the metrics begins as soon as the media campaign does. Our in-depth approach to analysis and observation reveals key insights and inspires recommendations.

Traditional Media

TV – With all the new advertising opportunities available today, TV still has some of the highest efficiencies when it comes to an affordable cost-per-impression.

Radio – Studies show that 93% of adults are actively tuning into traditional radio. Our skillful media planners will find the stations to deliver the optimal mix of reach and frequency for your target audiences.

Print – It ain’t your dad’s newspaper anymore, that’s for sure. But print advertising still has its place, especially when considering certain products and services, age demos, geographic regions, weekly publications, magazines and niche buys. These all deserve attention and consideration.

Direct Mail – Recent market research reveals that individuals receive 90 emails per day, making the mail box the new inbox. We understand the most effective ways to break through this clutter and reach your clients in innovative ways, even if that means returning to the mail box.

Out of Home – While traditional billboards can be very effective for brand awareness, our view of out-of-home advertising goes beyond as well, into digital billboards, transit, cinema and more.

Digital Media

Programmatic – Website banner ads have come a long way since the first one was served in 1994. Leveraging “real-time bidding” on ad exchanges, the programmatic buying of this massive online inventory yields some of the most affordable cost-per-impressions in the industry. This flexibility affords our team the ability to only bid on the impressions we want… those being served to your unique customers.

Pay per click – Google turned itself into a billion dollar company by making the top of a search page some of the most coveted marketing real estate for brands. See immediate results by getting your business listed at the top of search results pages, and above your competition.

Search Engine Optimization (SEO) – According to Google, 80% of clicks on search results pages are on un-paid, organic listings. This earned exposure takes time to build, but the pay-off is a more trusting audience actively looking for your product or service.

Social Media Strategy – Authenticity breeds brand trust and ultimately, brand affinity. We’ll give your brand a voice and activate a dialogue with your customers at scale in order to build a deeper connection.

Targeted Email Marketing – Some buying cycles require a bit more persuasion in order to achieve activation. Improve your “prospect-to-close” rate with a lead nurturing campaign and show your prospects why your business is a cut above the competition.

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