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What’s Next? How to Navigate Through Phase Three of COVID Marketing
We won’t be back to our pre-COVID normal world for a while, but we are now moving forward to our “new normal,” and we must respond accordingly. We can’t withdraw and cocoon, then expect our business to come out healthy on the other side. During Q2, we were busy...
EVRMG Emerging Trends Series: Take Your TV Advertising Over-the-Top
Traditional over-the-air and cable television advertising accounted for over $70 billion in ad revenue in 2019, and with its broad reach, it remains one of the most coveted placements available in the media landscape. However, advertising revenue in this category has...
The Best Time for Social Posts Might Not Be When You Think
Social media use in the U.S. has increased dramatically since the month of March. On Facebook and Instagram, active users in the U.S. increased by 2.5% and 3.7%, respectively. This may not sound like a lot, but when you consider this accounts for a 5.7 million active...
What Should Your Social Media Be Saying Right Now?
Where social media was once a supplemental piece to your overall brand strategy, it has now become one of the most crucial forms of communication your organization can deliver. It needs to be done, done now and done well—no pressure. This is because social media is...
Healthcare Marketers: Read This Before Your Next COVID-19 Planning Meeting
You’ve probably been to dozens of meetings regarding COVID-19, the latest coronavirus, by now. As of Wednesday, the Centers for Disease Control and Prevention (CDC) has officially labeled COVID-19 a pandemic, and with widespread concern ensuing, there is added...
Back to the Future:
Ad Creative Needs to Step Up
As the digital revolution advanced through the past decade, ad creative took a back seat to marketing technology. We were dazzled by the tools. It wasn’t the creative that was driving digital campaigns—it was the tactics. It was knowing how to do it. The creative...
How Data Privacy Laws in New Hampshire Could Change the Way You Do Business
It’s the end of the digital marketing world as we know it, but even with the introduction of New Hampshire House Bill 1680—currently being considered by the New Hampshire Legislature—we feel fine. We’ve already introduced to you the California Consumer Privacy Act...
Ad Types that Lend Themselves to Optimization in the Data-Driven Digital Landscape
Some ads perform better than others—this is not a new concept. Back in the old days, if an ad didn’t work, you created a new one. But with the vast array of analysis tools now at our disposal and the heavy shift toward a digital market, we no longer have to ditch ads...
How Data Privacy Is Changing the Way We Target Our Programmatic Media Buys
On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect, meaning consumers who live in California will have the right to demand access to how and where their data is being used—that is, a company will need to be able to provide a full list of...
Need an SEO Boost? Start with Social Media Integration
It is common for marketers to think of the relationship between social media and search engine optimization (SEO) as indirect. Social media helps build brand awareness and encourages the sharing of content, but does it really affect search engine ranking? Yes....
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