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Gaining the trust of prospects and their loved ones during the senior living decision-making process can be challenging. Our insights help you guide them through the door.

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Hospital Brand Campaigns: When is Bold Too Bold?

Hospital Brand Campaigns: When is Bold Too Bold?

As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...

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5 Hospital Marketing Campaigns to Launch Now

5 Hospital Marketing Campaigns to Launch Now

The New Year is here and that means it's time to revisit marketing budgets and decide how to deploy those precious advertising dollars. Here are five key campaigns you should prioritize when rolling out your 2018 marketing strategy: Primary Care: Primary care doctors...

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Healthcare Social Stats You Need to Know

Healthcare Social Stats You Need to Know

From Baby Boomers to Millennials, consumers are placing more trust in social media for their healthcare-related information. Check out this infographic to see how social media’s influence on the way we deal with our health has grown.

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Does Cost Matter to Healthcare Consumers?

Does Cost Matter to Healthcare Consumers?

As out-of-pocket expenses for medical care continue to rise for consumers, the need for hospitals to become as transparent as possible with pricing is more important than ever. Clearly, consumers should have greater access to what their treatment will cost so they can...

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Five Takeaways from Smart Healthcare Marketers

Five Takeaways from Smart Healthcare Marketers

I’m always  on the lookout for interesting observations about the latest changes, trends and tactics in healthcare marketing. Here are five takeaways from marketing strategists I admire: While physician recommendations are the most important factor in provider...

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Urgent Care and Pay Per Click: The Perfect Combo

Urgent Care and Pay Per Click: The Perfect Combo

Your son and his buddies are playing touch football in the backyard after school when he twists his ankle. He’s in pain and you’re not sure if the ankle is broken or sprained. It is 6 o’clock and too late to get in touch with your primary care physician. You consider...

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